The Fundamentals of Creative Advertising
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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
| Autor: | Burtenshaw, Ken; Mahon, Nik; Barfoot, Caroline |
| Nakladatel: | Bloomsbury Publishing PLC |
| ISBN: | 9782940411566 |
| Rok vydání: | 2011 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 184 |
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