Crossing the Chasm
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
| Autor: | Geoffrey A. Moore |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9781841120638 |
| Rok vydání: | 1998 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 238 |
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