Strategic Market Management
1588 Kč
Sleva až 70% u třetiny knih
The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. --Scott G.
| Autor: | David A. Aaker |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470059869 |
| Rok vydání: | 2007 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 368 |
Mohlo by se vám také líbit..
-
Brand Relevance
David A. Aaker
-
Strategic Market Management
David A. Aaker
-
Building Strong Brands
David A. Aaker
-
Unleashing Excellence
Snow, Dennis; Yanovitch, Teri
-
If You're Not First, You'r...
Cardone Grant
-
What You Need to Know About Project ...
O'Connell, Fergus
-
Crossing the Chasm
Geoffrey A. Moore
-
Balanced Scorecard Strategy For Dummies
Hannabarger, Charles; Buchman, Frederick; Economy, Peter
-
Business Development
Sorensen, Hans Eibe
-
Coaching with the Brain in Mind
David Rock
-
Growth Dynamics in New Markets
Schaffernicht, Martin F.; Groesser, Stefan N.
-
The Five Most Important Questions Sel...
Drucker Peter
-
The Accidental Sales Manager
Lytle, Chris
-
Reading the Room
Táňa Gřesová; David Kantor
-
Brewing Up a Business
Mosher, Randy; Daniels, Ray; Calagione, Sam
-
Build a Brand in 30 Days
Middleton, Simon