Strategic Market Management
                        
                    
                    
                    
                    
                    1588 Kč
                                Sleva až 70% u třetiny knih
                            
                        
                                        The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus.  --Scott G.
                                    
                                                                | Autor: | David A. Aaker | 
| Nakladatel: | John Wiley And Sons Ltd | 
| ISBN: | 9780470059869 | 
| Rok vydání: | 2007 | 
| Jazyk : | Angličtina | 
| Vazba: | Paperback | 
| Počet stran: | 368 | 
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