Marketing Research: Tools and Techniques
2289 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.
Autor: | Bradley, Nigel (Senior Lecturer in Marketing, University of Westminster) |
Nakladatel: | Oxford University Press |
ISBN: | 9780199655090 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 552 |
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