Deep Knowledge of B2B Relationships Within and Across Borders
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The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
Nakladatel: | Emerald Publishing Limited |
ISBN: | 9781781908587 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 380 |
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