Content Strategy at Work
22
%
592 Kč 755 Kč
Odesíláme do 1 až 2 týdnů
Sleva až 70% u třetiny knih
Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.
Autor: | Bloomstein, Margot (Principal, Appropriate, Inc., Boston, MA, USA) |
Nakladatel: | Elsevier Science & Technology |
ISBN: | 9780123919229 |
Rok vydání: | 2012 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 184 |
Mohlo by se vám také líbit..
-
Business Intelligence
Loshin, David
-
Estimator's Piping Man-Hour Manual
Page, John
-
Systems Thinking
Gharajedaghi, Jamshid (President and CEO, InteractDesign, Bryn Mawr, Pennsylvania)
-
Freemium Economics
Seufert, Eric Benjamin (Editor, Mobile Dev Memo)
-
It's Our Research
Sharon, Tomer (UX Researcher, Google Search)
-
Multi-Domain Master Data Management
Mark Allen Smith
-
Reliability-Centered Maintenance
Moubray, John; The Aladon Network; Lanthier, Paul J. R.
-
IT Manager's Handbook
Holtsnider, Bill (Senior Writer at ClickFox with more than 26 years of experience working in the computer industry.); Ja
-
Turnaround, Shutdown and Outage Mana...
Lenahan, Tom (Consultant and trainer, Tom Lenahan Ltd, UK)
-
Making Common Sense Common Practice
Moore, Keiron
-
ARM-based Microcontroller Projects U...
Ibrahim, Dogan
-
Building a Scalable Data Warehouse w...
Linstedt, Dan (Founder and Principal of Empowered Holdings, LLC, St. Albans, VT, USA); Olschimke, Michael (BI Consultant
-
The Rov Manual: a User Guide for Obse...
Christa Roberts
-
Handbook of the Economics of Art and...
-
The UX Book
Hartson, Rex
-
Signal Processing for Neuroscientists
Drongelen, Wim van