Content Strategy at Work
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Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.
| Autor: | Bloomstein, Margot (Principal, Appropriate, Inc., Boston, MA, USA) |
| Nakladatel: | Elsevier Science & Technology |
| ISBN: | 9780123919229 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 184 |
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