Brand Sense
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Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.
| Autor: | Martin Lindstrom |
| Nakladatel: | Kogan Page Ltd |
| ISBN: | 9780749460570 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 192 |
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