Healthcare Relationship Marketing
9
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2676 Kč 2 946 Kč
Sleva až 70% u třetiny knih
Offers a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. This book is suitable for readers working in pharmaceutical marketing or sales and who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization.
| Autor: | Haimowitz, Ira J. |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780566092176 |
| Rok vydání: | 2011 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 260 |
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