The Science of Why
892 Kč
Sleva až 70% u třetiny knih
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
Autor: | Forbes Andrew |
Nakladatel: | Palgrave Macmillan |
ISBN: | 9781137502032 |
Rok vydání: | 2015 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 254 |
Mohlo by se vám také líbit..
-
Vietnam - Společník cestovatele
Forbes Andrew
-
Multinational Corporations from Emer...
-
Global Strategic Management
Lasserre, Philippe
-
You Will Meet a Tall, Dark Stranger
Manfred F. R. Kets de Vries
-
Essential Operations Management
Schiller Alex
-
Solving the Strategy Delusion
Cooper, Cary L.
-
Neuroscience for Leadership
Swart, Tara; Chisholm, Kitty; Brown, Paul
-
Profit from Science
Danner, George; Lowe, Tony
-
Strategic Sourcing in the New Economy
Keith, Bonnie; Vitasek, Kate; Manrodt, Karl; Kling, Jeanne
-
When Family Businesses are Best
Carlock, Randel S.; Ward, John L.
-
Waste to Wealth
Lacy, Peter
-
Innovation Management
Goffin, Keith; Mitchell, Rick
-
Quantitative Methods
Swift, Louise; Piff, Sally
-
On Becoming a Leadership Coach
-
Managing Flow
Nonaka, Ikujiro
-
Smart Management
Butcher, D.; Clarke, M.