The Online Copywriter's Handbook
623 Kč
Odesíláme do 3 až 5 dní
Sleva až 70% u třetiny knih
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
| Autor: | Robert Bly |
| Nakladatel: | NTC Publishing Group,U.S. |
| ISBN: | 9780658020995 |
| Rok vydání: | 2003 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 336 |
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