The Marketing of Sport
1532 Kč
Sleva až 70% u třetiny knih
Explores the developments in sport marketing with an analysis by one of the world's leading sport marketing academics. This book provides an introduction to the key aspects of sport marketing. It enables readers to understand the differences between sport marketing and marketing in other sectors.
| Autor: | Chadwick, Simon; Beech, John |
| Nakladatel: | Pearson |
| ISBN: | 9780273688266 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 592 |
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