Market Intelligence
1101 Kč
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Provides an overview of the important tools and concepts relevant to intelligence analysis for strategic decision making. This book discusses a number of tools and concepts useful to build strategic insights. It provides managers with helpful concepts, tools and ideas on market intelligence and analysis.
Autor: | Jenster, Per V.; Soilen, Klaus Solberg |
Nakladatel: | Copenhagen Business School Press |
ISBN: | 9788763002028 |
Rok vydání: | 2009 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 240 |
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