The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store
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IKEA's former CEO reveals the unique strategy he used to lead his company to through the worst global financial crisis in history--a winning combination of traditional business goals like profit and growth and the progressive interests of social responsibility and environmental stewardship.
Autor: | Dahlvig, Anders |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780071777650 |
Rok vydání: | 2011 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 208 |
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