Consumer Behaviour
1891 Kč
Sleva až 70% u třetiny knih
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.
| Autor: | Evans, Martina |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470994658 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 576 |
Mohlo by se vám také líbit..
-
Now We Can Talk Openly About Men
Evans, Martina
-
Algeria
Evans, Martina
-
Strength and Conditioning for Cyclists
Evans, Martina
-
Unleashing Excellence
Snow, Dennis; Yanovitch, Teri
-
Economics For Dummies
Peter Antonioni, Sean Masaki Flynn
-
Common Stocks and Uncommon Profits a...
Fisher, Philip A.
-
Coaching with the Brain in Mind
David Rock
-
Napoleon Hill's Golden Rules
Napoleon Hill
-
The Dhandho Investor
Pabrai, Mohnish
-
Meditations
Aurelius Marcus
-
Oversubscribed
Priestley Daniel
-
ICT Policy, Research, and Innovation
Klessova, Svetlana; Engell, Sebastian; Botterman, Maarten; Cave, Jonathan
-
Metric Pattern Cutting for Children&...
Aldrich, Winifred
-
The Five Rules for Successful Stock I...
Dorsey, Pat
-
Bookkeeping For Dummies
Kelly, Jane
-
What You Need to Know About Project ...
O'Connell, Fergus
