Understanding Public Relations
1706 Kč
Sleva až 70% u třetiny knih
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
| Autor: | Lee Edwards |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781473913103 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 288 |
Mohlo by se vám také líbit..
-
Svědomí Washingtonu
Lee Edwards
-
Social Media Marketing
Tuten, Tracy L.; Solomon, Michael R.
-
Strategic Management in the Media
Kung, Lucy
-
Strategic Social Marketing
-
Contemporary Issues in Marketing
Gbadamosi, Ayantunji
-
Collecting Qualitative Data Using Dig...
Buxton, Rebecca; Whiting, Lisa
-
Managing Diversity and Inclusion
Syed, Jawad
-
Performance Management Systems
-
The SAGE Handbook of Marketing Ethics
-
Qualitative Research in Business and...
Myers, Michael D.
-
Managing Change in Organizations
Sveningsson, Stefan; Soergarde, Nadja
-
Marketing Research
Benzo, Riccardo; Fourali, Chahid; Mohsen, Marwa Gad
-
Doing Business in Emerging Markets
Cavusgil, S. Tamer; Ghauri, Pervez N.; Akcal, Ayse A.
-
Research Projects for Business & ...
Ang, Siah Hwee
-
Management Decision-Making, Big Data...
Gressel, Simone; Pauleen, David; Taskin, Nazim
-
Retail Marketing Management
Grewal, Dhruv