Inside the Tornado
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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
| Autor: | Geoffrey A. Moore |
| Nakladatel: | HarperCollins Publishers Inc |
| ISBN: | 9780060745813 |
| Rok vydání: | 2005 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 272 |
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