The Human Brand
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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
| Autor: | Malone, Chris |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118611319 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 208 |
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