Strategy from the Outside In: Profiting from Customer Value
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Two big-name business thinkers help CEOs and high-level managers make customer value (marketing) their organization's number-one priority; this, they contend, is the only way to achieve long-term success, even during the worst economic times.
Autor: | Day George Jessica |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780071742290 |
Rok vydání: | 2010 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 320 |
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