International Marketing
4015 Kč 4 145 Kč
Sleva až 70% u třetiny knih
Offers a fresh perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. This book includes: topics that reflect the changes in global markets, updated teaching resources, and new learning tools.
Autor: | Cateora, Philip R.; Graham, John; Gilly, Mary C. |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780077842161 |
Rok vydání: | 2015 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 704 |
Mohlo by se vám také líbit..
-
The Millionaire Real Estate Investor
Gary Keller
-
Lead Generation for the Complex Sale...
Carroll, Brian
-
Pitch Anything: An Innovative Method...
OREN KLAFF
-
Driven to Delight: Delivering World-...
Michelli, Joseph A.
-
A Technique for Producing Ideas
Young Barbara, Lowe James S., Stevens Alan, Heath John W.
-
eMarketing Strategies for the Comple...
Albee, Ardath
-
The Whole Brain Business Book, Second...
Herrmann, Ned
-
Making Work Work for the Highly Sens...
Jaeger, Barrie S.
-
Stabilizing an Unstable Economy
Minsky, Hyman P.
-
Loyalty 3.0: How to Revolutionize Cu...
Paharia Rajat
-
Kaizen in Logistics and Supply Chains
Coimbra, Euclides
-
The Big Book of Team Coaching Games: ...
Scannell Mary
-
The Big Book of Team-Motivating Games...
Scannell Mary
-
Think Better: An Innovator's Gu...
Hurson, Tim
-
What Type of Leader Are You?
Lapid-Bogda, Ginger
-
Victory Through Organization: Why th...
Kryscynski, David; Ulrich, Dave; Brockbank, Wayne; Ulrich, Mike