Store Wars
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815 Kč 878 Kč
Sleva až 70% u třetiny knih
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers.
Autor: | Thain, Greg; Bradley, John |
Nakladatel: | John Wiley & Sons Inc |
ISBN: | 9781118374061 |
Rok vydání: | 2012 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 314 |
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