Strategic Marketing Management
1593 Kč 1 643 Kč
Sleva až 70% u třetiny knih
Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.
| Autor: | Gilligan, Colin; Wilson, Richard M. S.; Hines, Dr. Tony |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780750659383 |
| Rok vydání: | 2004 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 882 |
Mohlo by se vám také líbit..
-
English Electric Lightning Genisis an...
Gilligan, Colin; Wilson, Richard M. S.; Hines, Dr. Tony
-
The Goal
Eliyahu M. Goldratt
-
A Practical Guide to Indie Game Marke...
Dreskin, Joel (Indie Marketing Professional)
-
The Shadow of the Tsunami
Bromberg, Philip M.
-
Basic Dutch: A Grammar and Workbook
Oosterhoff, Jenneke
-
The Atlas of Migration in Europe
Migreurop; Clochard, Olivier
-
Feminist Applied Sport Psychology
-
Men's Tailoring
Cottenden, Graham
-
Linguistica cognitiva y espanol LE/L2
Ibarretxe-Antunano, Iraide (University of Zaragoza, Spain); Cadierno, Teresa (University of Southern Denmark); Castro, A
-
Systemic Coaching
Peter Hawkins
-
British Civilization
Oakland, John
-
Note-taking for Consecutive Interpre...
Gillies, Andrew (Freelance interpreter, Paris)
-
Sanity, Madness and the Family
Laing, R. D.; Esterson, Aaron
-
If It's Purple, Someone's ...
Bellantoni Patti
-
Social and Cultural Anthropology: Th...
Rapport, Nigel
-
Answer to Job
Jung Chang