Innovation Management
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The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies.
| Autor: | Goffin, Keith; Mitchell, Rick |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137373434 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 440 |
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