Marketing Across Cultures
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| Autor: | Usunier, Jean-Claude; Van Herk, Hester; Lee, Julie Anne |
| Nakladatel: | Pearson |
| ISBN: | 9780273757733 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 496 |
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