Managing Brands
1855 Kč
Sleva až 70% u třetiny knih
Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
Autor: | Laforet, Sylvie |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780077117481 |
Rok vydání: | 2009 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 560 |
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