Managing Negative Word-of-Mouth on Social Media Platforms
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1737 Kč 1 946 Kč
Sleva až 70% u třetiny knih
Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer's purchase intention.
Autor: | Ajmani, Neelesh; Kumar, Dinesh |
Nakladatel: | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
ISBN: | 9783658139971 |
Rok vydání: | 2016 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 235 |
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