Managing Negative Word-of-Mouth on Social Media Platforms
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Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer's purchase intention.
Autor: | Ajmani, Neelesh; Kumar, Dinesh |
Nakladatel: | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
ISBN: | 9783658139971 |
Rok vydání: | 2016 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 235 |
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