The Power of Customer Misbehavior
1484 Kč
Sleva až 70% u třetiny knih
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
Autor: | Lyytinen, Kalle; Fisher, Michael; Abbott, Martin |
Nakladatel: | Palgrave Macmillan |
ISBN: | 9781137348913 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 192 |
Mohlo by se vám také líbit..
-
Solving the Strategy Delusion
Cooper, Cary L.
-
Leading Spiritually
-
Online Video Revolution
Cecil, John
-
Profit from Science
Danner, George; Lowe, Tony
-
The Individual in Business Ethics
Kavaliauskas, Tomas
-
Strategic Sourcing in the New Economy
Keith, Bonnie; Vitasek, Kate; Manrodt, Karl; Kling, Jeanne
-
The Decentralized Energy Revolution
Burger, Christoph
-
Waste to Wealth
Lacy, Peter
-
Business Ethics and Organizational V...
Thyssen, Ole
-
The Circular Economy Handbook
Lacy, Peter
-
Global Strategic Management
Lasserre, Philippe
-
Innovations in Stress and Health
Cartwright, S.; Cooper, C.
-
You Will Meet a Tall, Dark Stranger
Manfred F. R. Kets de Vries
-
When Family Businesses are Best
Carlock, Randel S.; Ward, John L.
-
Essential Operations Management
Schiller Alex
-
Innovation Management
Goffin, Keith; Mitchell, Rick