The Power of Customer Misbehavior
1484 Kč
Sleva až 70% u třetiny knih
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
| Autor: | Lyytinen, Kalle; Fisher, Michael; Abbott, Martin |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137348913 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 192 |
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