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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller The Brand Gap, this title illustrates the first discipline for building a high-performance brand-radical differentiation.
Autor: | Marty Neumeier |
Nakladatel: | Pearson Education (US) |
ISBN: | 9780321426772 |
Rok vydání: | 2006 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 192 |
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