ZAG
                        
                    
                    
                    
                    
                    796 Kč
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                                        In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller The Brand Gap, this title illustrates the first discipline for building a high-performance brand-radical differentiation.
                                    
                                                                | Autor: | Marty Neumeier | 
| Nakladatel: | Pearson Education (US) | 
| ISBN: | 9780321426772 | 
| Rok vydání: | 2006 | 
| Jazyk : | Angličtina | 
| Vazba: | Paperback | 
| Počet stran: | 192 | 
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