Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
1494 Kč
Expedice za 2 až 3 dny
Sleva až 70% u třetiny knih
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
Autor: | MacDivitt, Harry; Wilkinson, Mike |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780071761680 |
Rok vydání: | 2011 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 288 |
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