Social Marketing
2200 Kč
Sleva až 70% u třetiny knih
The definitive textbook for the planning and implementation of programmes designed to bring about social change, no other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action.
| Autor: | Lee, Nancy Y. |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9781452292144 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 584 |
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