The Practice of Market Research
2818 Kč
Expedice za 2 až 3 dny
Sleva až 70% u třetiny knih
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.
Autor: | McGivern, Yvonne |
Nakladatel: | Pearson |
ISBN: | 9780273773115 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 608 |
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