Marketing Moves
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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.
Autor: | Philip Kotler |
Nakladatel: | Harvard Business Review Press |
ISBN: | 9781578516001 |
Rok vydání: | 2001 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 193 |
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