Strategic Brand Management
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Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject.
Autor: | Kevin Lane Keller |
Nakladatel: | Pearson |
ISBN: | 9780273737872 |
Rok vydání: | 2011 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 968 |
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