Taking Brand Initiative
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Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.
| Autor: | Hatch, Mary Jo (C. Coleman McGehee Eminent Scholars Research Professor Emerita of Banking and Commerce, University of Vi |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9780787998301 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 288 |
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