Marketing Research
1478 Kč
Sleva až 70% u třetiny knih
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.
| Autor: | David A. Aaker |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118321812 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 662 |
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