Brand Admiration
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646 Kč 696 Kč
Sleva až 70% u třetiny knih
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.
Autor: | Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B. |
Nakladatel: | John Wiley & Sons Inc |
ISBN: | 9781119308065 |
Rok vydání: | 2016 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 288 |
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