Global Marketing and Advertising
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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
| Autor: | Mooij, Marieke de |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9781544318134 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 512 |
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