International Marketing
1899 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international marketing and international business.
| Autor: | Baack, Daniel W.; Czarnecka, Barbara; Baack, Donald E. |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9781506389226 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 672 |
Mohlo by se vám také líbit..
-
Qualitative Research & Evaluatio...
Patton, Michael F.
-
Research Design
Creswell John W.
-
Designing Quality Survey Questions
Robinson, Sheila B.; Leonard, Kimberly Firth
-
An Invitation to Environmental Sociology
Bell, Michael
-
The Aftermath of Feminism
Angela McRobbie
-
Community-Based Participatory Research
Hacker, Karen A.
-
Formations of Class & Gender
Skeggs, Beverly
-
Generalized Linear Models for Bounde...
Smithson, Michael; Verkuilen, Jay
-
Cities in a World Economy
Sassen, Saskia
-
Introduction to Quantitative Researc...
Balnaves, Mark; Willson, Michele A.
-
Handbook of Ethnography
-
Anxiety and Depression in Adults and ...
-
The Person-Centred Approach to Therap...
McMillan, Michael
-
100 Questions (and Answers) About Su...
Truel, Catherine
-
Evaluation in Today\'s World
Haighton, June; Phillips, Bridget; Thomas, Veronica; Holder, Debbie
-
Educational Research and Evidence-ba...