Communicating Strategy
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Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.
| Autor: | Phil Jones |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780566088100 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 198 |
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