Global Marketing and Advertising
1827 Kč
Sleva až 70% u třetiny knih
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
| Autor: | Mooij, Marieke de |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9781544318141 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 512 |
Mohlo by se vám také líbit..
-
Global Marketing and Advertising
Mooij, Marieke de
-
Consumer Behavior and Culture
Mooij, Marieke de
-
Ongoing Crisis Communication
Coombs, W. Timothy
-
Dictionary of Marketing Communications
Govoni, Norman A.P.
-
Crisis Management
Kovoor-Misra, Sarah
-
Leadership Development on a Large Scale
Leithwood, Kenneth; Seashore, Louis Karen
-
Images of Organization
Morgan Gareth
-
Working in Teams
Tom Griffiths, Brian Christian
-
Essentials of Organizational Behavior...
Scandura, Terri A.
-
Organizational Communication
Mumby, Dennis K.
-
Entrepreneurship - International Stud...
Neck, Heidi M.; Neck, Christopher P.; Murray, Emma L.
-
Human Resource Information Systems - ...
-
International Entrepreneurship
Hisrich, Robert D.
-
The Distance Learning Playbook for Pa...
Wiseman, Rosalind
-
Corporate Communications
Christensen, Lars
-
Institutions and Organizations
Miniter Richard, McEwen Scott