The Trend Management Toolkit
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In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.
Autor: | Kjaerstad, Jan |
Nakladatel: | Palgrave Macmillan |
ISBN: | 9781137370082 |
Rok vydání: | 2014 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 243 |
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