Social Marketing - International Student Edition
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Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing plan.
| Autor: | Lee, Nancy Y. |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9781544371863 |
| Rok vydání: | 2019 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
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