Innovation, Product Development and Commercialization
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Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy.
| Autor: | Rafinejad, Dariush |
| Nakladatel: | J Ross Publishing |
| ISBN: | 9781932159707 |
| Rok vydání: | 2007 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 400 |
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