Covert Cows and Chick-fil-A
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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
Autor: | Robinson Steve |
Nakladatel: | Thomas Nelson Publishers |
ISBN: | 9781400213221 |
Rok vydání: | 2020 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 224 |
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