Marketing Strategy In The Digital Age: Applying Kotler\'s Strategies To Digital Marketing
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Autor: | Cao, Tiger (Kotler Marketing Group, China); Wang, Sam (Kotler Marketing Group, China); Qiao, Colllen (Kotler Marketing G |
Nakladatel: | World Scientific Publishing Co Pte Ltd |
ISBN: | 9789811218385 |
Rok vydání: | 2020 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 404 |
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