Strategic Marketing
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This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
| Autor: | Atkinson, John |
| Nakladatel: | Pearson |
| ISBN: | 9780004990378 |
| Rok vydání: | 1996 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 296 |
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