Marketing Management and Strategy
2733 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
Autor: | Doyle, Peter |
Nakladatel: | Pearson |
ISBN: | 9780273693987 |
Rok vydání: | 2006 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 464 |
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