Marketing Communications Management
1318 Kč 2 062 Kč
\'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking \"stop-points\" - Martin Evans, Senior Fellow, Cardiff Business School
\nAutor: | Copley, Paul |
Nakladatel: | SAGE Publications Ltd |
ISBN: | 9780857027870 |
Rok vydání: | 2014 |
Jazyk : | Angličtina |
Vazba: | Měkká |
Počet stran: | 480 |
-
Essentials of Accounting for Governm...
Copley, Paul
-
Social Media Marketing
Tuten, Tracy L.; Solomon, Michael R.
-
Public Sector Management
Flynn, Norman; Asquer, Alberto
-
Strategic Management in the Media
Kung, Lucy
-
Direct, Digital & Data-Driven Marketing
Spiller, Lisa
-
Employee Engagement in Corporate Soc...
Haski-Leventhal, Debbie
-
A Very Short, Fairly Interesting and ...
Rollinson, Derek; Dundon, Tony
-
Conducting Action Research for Busin...
Coghlan, David
-
Global Marketing and Advertising
Mooij, Marieke de
-
Managing Diversity and Inclusion
Syed, Jawad
-
Coaching and Mentoring
Western, Simon (Analytic-Network Coaching Ltd); Garcia, Eric-Jean (Analytic-Network Coaching Ltd)
-
Managing Events
Quick, Liz
-
Key Concepts in Organization Theory
Luhman, John Teta; Cunliffe, Ann L.
-
Human Resource Development
Sadler-Smith, Eugene
-
Qualitative Research in Business and...
Myers, Michael D.
-
Power, Politics, and Organizational ...
Buchanan, David A. (Cranfield University, UK); McCalman, James