Social Media Marketing
1184 Kč 1 752 Kč
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
\nAutor: | Tuten, Tracy L.; Solomon, Michael R. |
Nakladatel: | SAGE Publications Ltd |
ISBN: | 9781529731989 |
Rok vydání: | 2020 |
Jazyk : | Angličtina |
Vazba: | Měkká |
Počet stran: | 488 |
-
Collecting Qualitative Data Using Dig...
Buxton, Rebecca; Whiting, Lisa
-
A Step-By-Step Introduction to Statis...
Sexton, Lori; Newton, Jen R.; M., Dr. Katy; Landers, Richard N.; Nelsen, Peter J.; Amri, Farid Ben Messaoud
-
Conducting Action Research for Busin...
Coghlan, David
-
Understanding Public Relations
Lee Edwards
-
How to Do Your Case Study
Thomas, Gary
-
Public Sector Management
Flynn, Norman; Asquer, Alberto
-
Strategic Management in the Media
Kung, Lucy
-
Qualitative Research in Business and...
Myers, Michael D.
-
Employee Engagement in Corporate Soc...
Haski-Leventhal, Debbie
-
Marketing Communications
Rossiter, Peter; Johnson, Nichola; Podro, Michael
-
A Very Short, Fairly Interesting and ...
Rollinson, Derek; Dundon, Tony
-
Managing Events
Quick, Liz
-
Power, Politics, and Organizational ...
Buchanan, David A. (Cranfield University, UK); McCalman, James
-
A Very Short, Fairly Interesting and ...
Cairns, George; Sliwa, Martyna
-
Doing Business in Emerging Markets
Cavusgil, S. Tamer; Ghauri, Pervez N.; Akcal, Ayse A.
-
Contemporary Issues in Marketing
Gbadamosi, Ayantunji