Value-based Marketing
1337 Kč
Sleva až 70% u třetiny knih
\n
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.
\n| Autor: | Doyle, Peter |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9780470773147 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | pevná |
| Počet stran: | 382 |
Mohlo by se vám také líbit..
-
Marketing Management and Strategy
Doyle, Peter
-
British Army Cap Badges of the First...
Doyle, Peter
-
The Home Front
Doyle, Peter
-
Tiny Noticeable Things
Webster, Adrian; Lewis, Jack
-
Adversity Quotient
Stoltz, Paul G.
-
Mindfulness without the Bells and Beads
Smith, Clif
-
The Ten-Minute Trainer
Bowman, Sharon L.
-
Generation Impact
Goldseker, Sharna; Moody, Michael
-
Valuation
McKinsey & Company, Inc.; Koller, Tim; Goedhart, Marc; Wessels, David; Schwimmer, Barbara; Manoury, Franziska
-
Exceptional Selling
Thull, Jeff
-
Penny Stocks For Dummies
Leeds, Peter
-
Corporate Explorer
Binns, Andrew; O'Reilly, Charles A.; Tushman, Michael
-
Lean Six Sigma For Dummies
Brenig-Jones, Martin
-
Digital Marketing For Dummies
Deiss, Ryan
-
Investing For Dummies
Tyson, Eric; Griswold, Robert S.
-
Integrated Tactical Planning
Hozack, Rod; Harman, Stuart; Ferguson, Todd; Howarth, Dawn