Global Marketing and Advertising
2133 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
\n
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
\n| Autor: | Mooij, Marieke de |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781529732504 |
| Rok vydání: | 2021 |
| Jazyk : | Angličtina |
| Vazba: | Měkká |
| Počet stran: | 528 |
Mohlo by se vám také líbit..
-
Consumer Behavior and Culture
Mooij, Marieke de
-
Social Media Marketing
Tuten, Tracy L.; Solomon, Michael R.
-
Collecting Qualitative Data Using Dig...
Buxton, Rebecca; Whiting, Lisa
-
A Step-By-Step Introduction to Statis...
Sexton, Lori; Newton, Jen R.; M., Dr. Katy; Landers, Richard N.; Nelsen, Peter J.; Amri, Farid Ben Messaoud
-
Public Sector Management
Flynn, Norman; Asquer, Alberto
-
How to Do Your Case Study
Thomas, Gary
-
Conducting Action Research for Busin...
Coghlan, David
-
Understanding Public Relations
Lee Edwards
-
Strategic Management in the Media
Kung, Lucy
-
The Business Student\'s Guide to...
Morgan, Peter
-
Coaching and Mentoring
Western, Simon (Analytic-Network Coaching Ltd); Garcia, Eric-Jean (Analytic-Network Coaching Ltd)
-
Employee Engagement in Corporate Soc...
Haski-Leventhal, Debbie
-
Human Resource Development
Sadler-Smith, Eugene
-
Direct, Digital & Data-Driven Marketing
Spiller, Lisa
-
Marketing Communications
Rossiter, Peter; Johnson, Nichola; Podro, Michael
-
A Very Short, Fairly Interesting and ...
Rollinson, Derek; Dundon, Tony